Magic Marketing: Your piece of history

I once went to a popular "non-denominational" church in Dayton Ohio. It was the new big draw. I used to go to both a traditional Catholic church and then a non-denom one - this new one was so new that it was drawing from the 'cool' non-denom church I used to attend. So I had to go check it out.

After the "Stomp" intro which had nothing to do with the Gospel but more of a school play feel, and following the applause, the pastor said "We like to break our own traditions here as well" - later on he alluded to the fact that a big problem with 'denominational' churches is them becoming entrammeled within tradition. However, before we move on, this church could not see its desire to 'break tradition' as a tradition in and of itself. Also, non-denominational is a denomination unto itself.

This intro is meant to show how important tradition is to our lives, or even we could say, our inability to actually get away from a tradition. How impossible it is for anyone to be an island. The fact that all our footing, even our unique thoughts, are standing "on the shoulders of Giants" - Newton.

We are traditions in and unto ourselves, and marketing, as it often does, picks up on this. This is the magic of marketing; the echo into our core - if done well. We cannot get away from our tradition - even if it's to 'break tradition' - and this type of 'Magic Marketing' speaks directly to that reality - by these standards, we aren't just buying a product, we're buying a piece of history.

Gatorade

BMW

Clorox